FIND THE RIGHT PLACE FOR AI in your organization

Two people sitting at a table, engaged in a discussion, with laptops open in front of them in a modern office setting.

AI IS everywhere, but not every USE is right for every organization.

photo of office, business, technology, and work by Christina @ wocintechchat.com (@wocintechchat)

Right now, many organizations are adopting AI by default, not by design. It shows up as:

  • Shadow AI, where employees use tools without oversight or support.

  • “Plug-and-play” tools that eat up time for uncertain outcomes.

  • Inconsistent customer experiences that erode trust.

  • Tool sprawl and rising costs.

  • Short-term cost cutting that undermines long-term innovation and growth.

  • Employee anxiety and missed opportunities to upskill and unlock.

When adoption is unstructured and left to individuals, managers dabble, employees experiment in silos, and tool costs balloon, leading to fragmentation, inconsistency, and hidden risks — all of which undermine why to use AI at all.

The challenge isn’t whether to adopt AI.

It’s how to find the right fit for your workflows, strategic goals, values, and people.

A Better way forward

At orient(ai)tion, we help organizations identify where AI makes sense, where it doesn’t, and how to adopt tools responsibly without falling into hype or tool sprawl.

Our services are designed for leaders seeking to avoid wasted spend and risk, teams that want clarity on how AI fits into their work, and organizations ready for responsible, strategic adoption.

Building literacy

Grounded decision-making starts by understanding what AI is and what it can and can’t do, outside of marketing hype.

DESIGNING SMART EXPERIMENTS

Responsible innovation requires experimentation with intention. We help teams identify practical opportunities for GenAI and design pilot projects with measurable success criteria, so they can learn quickly.

PROACTIVE PLANNING

Good strategy starts with seeing things clearly. We help teams take an honest look at their ideas, identifying where things might go right and where they might go wrong. By refining plans before investing heavily, we mitigate risk and amplify opportunities for meaningful impact.

aligning LEADERS & TEAMS

Sustainable change depends on alignment. Our workshops create a shared understanding of how work happens today, where AI can add value, and what success looks like for everyone involved.

UNLOCKING HUMAN POTENTIAL

We focus on how AI augments roles by improving creative flow, decision quality, and organizational learning, allowing people to spend less time managing systems and more time doing meaningful work.

CREATING TRUST & TRANSPARENCY

We help organizations engage cross-functional teams early to surface concerns and build shared understanding. From there, we guide leaders in planning how to communicate clearly with employees and customers about when, why, and how AI is being used so that adoption is guided by honesty, accountability, and respect.

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    AI Foundations

    This live, virtual workshop kickstarts shared understanding, vocabulary, and framework around AI for leaders and teams. Leave with confidence to spot where tools may (or may not) fit, rooted in facts not marketing claims.

  • Minimalist graphic with geometric shapes including a circle, triangle, rectangle with a green play button, and two connected circles on a black background.

    AI LAB

    Our 1- and 2-day workshops give leaders and teams the clarity and confidence to move forward with AI intentionally. Each session is hands-on and outcomes-driven, combining strategy, collaboration, and applied learning. We’ll build shared literacy, unpack current work, map opportunities, and turn ideas into actionable plans so you can make informed decisions and start testing what works before scaling.

  • Abstract geometric design with white squares, semi-circle, horizontal lines, a green circle, and an arrow on a black background.

    AI PILOT (COMING SOON)

    Bespoke 4-6-week sprint with research, interviews to surface current (even shadow) AI usage, workshops and facilitated pilots that culminate in a clear roadmap for adoption and upskilling. Leave with a GenAI adoption strategy grounded in business goals, worker expertise, and ethical guardrails.

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GET AQU(AI)NTED

Hi! I’m Erin Eisinger, a consultant, strategist, researcher, and designer with 20 years’ experience in digital experiences and products. I created orient(ai)tion to address the question: how can we do this technological shift with more intention than the last ones?

This isn’t about chasing every shiny tool. It’s about finding the right direction and adding the most value, together.

Learn more

Center workers’ expertise & real workflows

Align AI with business goals & customer needs

Unlock potential, don’t just cut costs

Build consistency, trust & transparency

Contact Us

Don’t wander the AI landscape without a guide. We’ll help you find a path that makes sense for you.