STOP CHASING TECH. START SETTING DIRECTION.
AI LITERACY & STRATEGY FOR LEADERS & TEAMS
“PHENOMENAL session!”
“BREATH OF FRESH AIR”
“FAST-PACED, LEVEL-SETTING”
AI IS EVERYWHERE, BUT WHERE DOES IT BELONG?
Organizations feel pressure to “do something with AI,” but unstructured adoption leads to fragmented efforts, redundant tools, inconsistent customer experiences, and rising operational risk.
The question isn’t whether AI is important.
It’s whether your organization is aligned on what you’re trying to achieve and where AI can genuinely improve workflows, strategy, and outcomes.
Nearly 80% of employees are using shadow AI tools
>50% report conflicting guidance on when & how to use AI
60% say tasks take longer with ai than manually
>85% OF AI INITIATIVES FAIL
THERE’S A Better way forward
At orient(ai)tion, we help organizations determine where AI adds value, where it doesn’t, and how to adopt tools responsibly, without falling into hype, waste, or tool sprawl.
We work with leaders who want clarity, teams who need unified direction, and organizations committed to thoughtful, strategic adoption.
Build literacy
Ground decision-making in understanding what AI is, and what it can and can’t do, outside of marketing hype.
align LEADERS & TEAMS
Create a shared understanding of how work happens today, where AI can add value, and what success looks like for everyone involved.
UNLOCK HUMAN POTENTIAL
Re-imagine how AI fits by redesigning workflows, solving pain points, and uncovering new opportunities. Avoid the temptation to bolt it onto an existing (broken) process.
CREATE TRUST & TRANSPARENCY
Align early, then communicate clearly about when, why, and how AI is used. Transparency builds trust and accountability and helps teams adapt.
ASSESS & MITIGATE RISK
Learn techniques to spot what could go right or wrong, and refine plans early to reduce risk and amplify impact.
WE HELP Turn AI Strategy into organizational Action
Through live webinars, workshops, and curated discussions, we build shared literacy, uncover real opportunities, and design plans that align business goals with human expertise. Our programs meet you where you are, whether you’re defining your vision, planning your roadmap, or testing what works.
GET AQU(AI)NTED
I’m Erin Eisinger, a consultant, strategist, researcher, and designer with 20 years’ experience in digital experiences and products. I created orient(ai)tion to address the question: how can we do this technological shift with more intention than the last ones?
This isn’t about chasing every shiny tool. It’s about finding the right direction and adding the most value, together.
TAP INTO WORKER expertise & EXPERIENCE
Align AI, business goals & USER needs
Unlock potential, NOT just cut costs
Build TRUST & CONSISTENCY
Contact Us
Don’t wander the AI landscape without a guide. We’ll help you find a path that makes sense for you.